HINT INC. JOINS WOMEN’S PROFESSIONAL SOCCER
AS FOUNDING WATER SPONSOR
Healthy Beverage Company expands Drink Water Not Sugar® Campaign
San Francisco, CA (April 8, 2009) – HINT Essence Water has signed on as the Official Water of Women’s Professional Soccer for the inaugural season, which kicked off Sunday, March 29th in Los Angeles in front of nearly 15,000 fans. The deal makes Hint’s unsweetened essence water available to players on and off the field and includes a variety of television-view branding opportunities, a sponsored award at the end of the season, and on-site and off-site activation.
“Partnering with Women’s Professional Soccer represents a major expansion of our Drink Water, Not Sugar educational campaign.” said Hint’s founder and CEO Kara Goldin. “Hint water fits easily into the healthy lifestyle that WPS athletes lead and to which young people across America aspire.”
“Partnering with HINT, a leading brand in the beverage industry, as the official water sponsor of Women’s Professional Soccer is a great addition to our league,” said Commissioner Tonya Antonucci. “We are proud to have such a healthy brand on board to offer our players and fans who can enjoy HINT on the field, and off the field, as well.”
Selected as best flavored water by Health magazine, HINT is pure water, infused with all-natural essences and extracts. The subtle, well-rounded flavors deliver on the promise of HINT’s outstanding packaging – refreshing great taste without all the junk.
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