April 23, 2009

AdvoCare and WPS Join Forces

AdvoCare is founding partner and official isotonic beverage provider of WPS

Carrollton, TX & San Francisco, CA (April 22, 2009) – AdvoCare International, LP, is proud to announce its relationship with Women’s Professional Soccer (WPS) as a founding partner and provider of Rehydrate Electrolyte Replacement Drink, the league’s official isotonic beverage. The deal makes Rehydrate available to players on and off the field, and includes a variety of branding opportunities, on-field signage, plus a sponsored award at the end of the season.

"AdvoCare is known for providing the very best in sports nutrition," said Director of Endorsements Rob Graf. "We have long-term relationships with elite athletes representing almost every sport. This partnership is a perfect fit and we look forward to supporting WPS while reinforcing the AdvoCare brand as a leader in health and wellness products."

Women’s Professional Soccer is the premier women’s soccer league in the world, consisting of seven teams across the country and many of the world’s top players from the U.S. National team to international stars. The inaugural season kicked off on March 29, 2009 in front of almost 15,000 fans at the Home Depot Center in Carson, CA.

"We are proud to have AdvoCare as a WPS founding partner," said WPS Commissioner Tonya Antonucci. "AdvoCare’s Rehydrate isotonic drink will help our players perform at world-class levels throughout the season."

With the WPS partnership, AdvoCare further demonstrates its commitment to women’s soccer where it already has a relationship with U.S. gold medalist and Chicago Red Stars midfielder Carli Lloyd, who has been an AdvoCare endorser since 2008.

Rehydrate is a top-selling AdvoCare product used by the majority of the 75 world-class endorsers who trust and rely on the products as part of their daily routine. Rehydrate is also one of the many AdvoCare products certified as banned-substance free in accordance with the United States Anti-Doping Agency, as well as the World Anti-Doping Agency.

Via WPS Release